
Crypto has matured. The next generation of apps need to compete and build with finesse.
It’s no longer acceptable to have an app that only works if the user is a web3 expert. Yet time and again, we see the same pattern repeat:
We start by building apps around great features but soon… those features become secondary to survival.
Instead of focusing on what made them popular, apps end up wrestling with infrastructure, juggling bridge protocols, and rewriting logic for every new chain.
The dream of “expanding” turns into the nightmare of maintenance.
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Every app starts with a vision. Every interop patch starts with regret.
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Apps died not because users left → but because infra took over.
We’ve seen this play out a thousand times. So we asked ourselves, what if interop wasn’t something apps had to build… but something the chain itself handled? That’s how Push Chain reimagines interoperability… but something the chain itself handled?
We stopped solving interop above the chain.
Instead we solved it inside the chain.
Because the future of apps isn’t about managing chaos — it’s about removing it.
The Hidden Cost of “Just Make It Work”
- Expanding beyond one chain should feel like growth, not grief.
But in web3 today, the moment you go cross-chain, you trade innovation for exhaustion.
Each decision; to bridge, to redeploy, to patch adds friction that compounds across teams, audits, and user experiences.
